A pubisher, igniting your life with fulfilled sources of information.

Company Info

company
Publishing Information
Company Shufu to Seikatsu Sha Co., Ltd. (株式会社 主婦と生活社)
Address 3-5-7 Kyobashi, Chuo-ku, Tokyo 104-8357 Japan
tel:+81(0)3-3563-5120
CEO President and CEO Katsuhisa Takano
Founded April 11, 1935
Capital 20,000,000 yen
Employees 137(as of Jan 2017)
Revenue 9,700,000,000yen (2016 fiscal year)
Main Business Areas

Magazine publishing

Shukan Josei, Leon, Chanto, Junon, ar, Cotton Time, Ne-Ne, PASH!, Watashi no Country, Zakka Book, Come Home!, Naturira, NHK Gatten, Iso Nage Joho, and others

Mook Titles

Kurashi no Oheso, Otona ni Nattara Kitai Fuku, Cool Voice, and others

Book Subjects

fashion, food, housing and interior, horticulture, culture, health and beauty, child raising, hobbies, leisure, practical housekeeping, home economics,

Mail order business

mail order shopping (publishing inserts)

Web/mobile

co-marketing with publishing

Shukan Josei
For all women who are interested in news, trends, and useful information from tabloid gossip to social events.
(Weekly)

LEON
Men's lifestyle magazine for 30-50 year olds… For an enhanced sense of life.
[LEON] recommends high quality goods and unparalleled excellence for the attractive man with luxurious fashion, entertainment, sports and volunteer activities.
(Monthly)

CHANTO
A practical guide for working women Today’s working woman is extremely busy with work, child-rearing, and housework, but she is also interested in keeping fashionable and beautiful, to enjoy leisure activities. The modern woman has a life full of things to do, but “Chanto” is about the ‘proper’ way to enjoy daily life. Keys to this are ‘shorter working hours,’ ‘easy going,’ and ‘smart living.’
(Monthly)

JUNON
Features the most popular stars among young adults, with interviews and gravure photos.
Its popular contest, “JUNON Boy Contest”, has launched many successful careers.
(Monthly)

ar
[ar] is focused on hair style, make-up, fashion trends, diets, and sports for active young women.
(Monthly)

COTTON TIME
The complete guide for handicraft is targeted for women in their 30's and 40's.
(Bi-monthly, on even numbered months)

Ne-Ne
The magazine was first published in 1995. Our editorial policy is to be full of “cute.” The original concept was to provide ‘cute’ ideas to children of all ages - from early childhood and throughout elementary school. However, the magazine has been success largely through its appeal to mothers and is now enjoys a readership including many 20-somethings.
(Bi-monthly)

PASH!
Everything a female fan of Japanese anime would want to know: Packed with what’s new and what’s hot, close-up interviews with male voice actors from anime hits, and reports of anime-related events.
(Monthly)

Watashi-no-Country
Lifestyle magazine dedicated to the humble necessities of life, for those who enjoy a natural lifestyle.
(Quarterly)

Come home!
Directed at an audience of younger housewives. Its concept is to show how to make a home in which their are “many small happinesses in life.” Instead of sacrificing oneself to child-rearing, it tries to show a path to enjoyable and self-fulfilling family life.
(Quarterly)

Naturira
Naturira is a fashion magazine tailored to the tastes of women in their 30s and 40s who have a penchant for a natural chic style. The magazine features new brands and expert advice to coordinate daily wear fashionably.
(Quarterly)

NHK Gatten
Official magazine of a popular NHK TV program, focusing on health, living, and cooking.
Topics include the latest medical advice, ideas for life, and tips for good cooking. Full of information based on real experiments.
(Quarterly)

Iso Nage Joho
Practical ideas to help the ocean fisherman
Starting with information about what, where, and when fish are being caught, the publication covers every kind of ocean fishing: surf, embankment, pier, boats. The magazine is full of maps, diagrams showing how to bait fish, and an array of information that makes ocean fishing easy, enjoyable, and tasty.
(Monthly)